Ashley “Ash” Street · Senior frontend developer, Toronto I build the interface people touch, and the machinery that ships it.

I’m a senior frontend engineer, ten years in. Most recently I led frontend on the airmiles.ca redesign, rebuilt core parts of MyTELUS, and built the CI/CD platform about 250 engineers ship through. I do my best work when a problem is a bit on fire.

Skip to the case files

Toronto · Files 0/7

10+years shipping production software
~250engineers on the CI/CD platform I built
10→<3minpipeline time after I fixed the runners
AAAWCAG level we got AIR MILES to, ahead of a deadline

01 · Case files

What I built, and what it changed.

Each one is what was broken, what I did about it, and what happened next. Four have a demo you can play with, and all seven are hidden in the career map.

File 01 · AMIGGI2024–2026

I got our pipelines from ten minutes to under three

10 → <3minutes per pipeline

At AMIGGI I was one of two people on the platform team, so the GitLab CI/CD setup was mine to design from scratch. About 250 engineers across 500+ repositories ship through it.

Builds were slow, so I went looking. The runners weren’t big enough for the jobs we were giving them. I gave them more memory, then refactored our Dockerfiles to cache layers properly, and pipelines dropped from around ten minutes to under three.

I also built the React/Next.js and TypeScript templates new apps start from, with the project structure, component patterns, testing and build config already in place.

GitLab CI/CD
Docker
React / Next.js
TypeScript
Kubernetes / EKS
AWS

Try it · Pipeline race

File 02 · TELUS2022–2024

I rebuilt the MyTELUS billing card

1 cardfor every billing state

Billing was hard to find, and it wasn’t as accessible as the rest of the site. I refactored our BFF so it returned one reusable shape of billing data, then built a new accessible billing card that renders every customer state from it.

Try it · Flip the account state

React
TypeScript
Node BFF
GraphQL
Accessibility

File 03 · TELUSProduction debugging

I found the bug in a $2M report

$2M+initiative, reported correctly

An analytics number for an initiative funded at more than $2 million looked wrong. I traced it back through the app and found the metric was read with a hard-coded key, ['value'] in brackets, instead of the parameter being passed in. I fixed it and validated the numbers in production.

Try it · Find the bug

Analytics
Production debugging
Full stack

File 04 · AIR MILESLead, 2021–2022

I led frontend on the airmiles.ca redesign

AAAWCAG, ahead of a compliance deadline

I was the hands-on tech lead for the AIR MILES modernization. I set the React component strategy, built the component library with design, designed the Node.js backend-for-frontend, and implemented the OAuth login end to end.

We built accessibility into the components themselves, which is how we reached WCAG AAA before the compliance deadline. Colour contrast was the hard part. Not every pair of brand colours holds up at AAA, and I pushed back a lot until that landed with design.

React
Component library
Node BFF
OAuth
WCAG AAA

Try it · AA vs AAA

File 05 · ToolingOpen source

I scripted the GitLab migration, then gave it a GUI

457repositories migrated

The migration, and the management of the whole GitLab instance, ran on scripts I wrote. Repodex is the GUI I built on top of them in Python and Flask, so migrations, audits and drift checks could be run and checked from one place.

Scripting
Python
Flask
GitLab

Read the source ↗

File 06 · Critical Mass2018–2019

I built the Nissan Kicks configurator’s frontend

CQ5.5 → React

Nissan’s vehicle configurator was running on a legacy CQ5.5 setup. We rebuilt it on a newer AEM architecture with a React frontend, and I owned the frontend of the Kicks configurator, from the React components to the vehicle-data APIs. It shipped to WCAG AA, tested with Jest.

React
styled-components
AEM
AWS Lambda
WCAG AA

File 07 · Side projectNow

I built the stats app for my own league

20 cols → cards

I play in Toronto United Flag Football, and the league kept its stats in a 20-column table. I replaced it with searchable, sortable player cards, and it grew into Afterwhistle, a multi-tenant stats platform where adding a new league is a config change.

React
TypeScript
Node
Multi-tenant

Visit tuff.afterwhistle.ca ↗

02 · Save history

Swansea, London, Toronto.

I started at agencies in London, moved to product teams in Toronto, and most recently built the platform underneath them. Same route as the career map, minus the walking.

2024–2026 AMIGGILead DevOps / Platform Engineer · Consolidated Communications / Fidium
I set up the frontend architecture for new React/Next.js apps and built the CI/CD platform, templates and standards they run on.
2022–2024 TELUSSenior Full Stack Developer · MyTELUS
I built core React features for the MyTELUS redesign, worked on authenticated journeys and accessibility, and mentored junior and intermediate engineers.
2021–2022 AIR MILESLead Software Engineer · LoyaltyOne
I led frontend on the airmiles.ca redesign, ran Scrum, and covered product management during a parental leave.
2019–2021 Canopy GrowthFrontend / Web Engineer · Tokyo Smoke
I owned the Tokyo Smoke Shopify storefront in a regulated market, including the age gate.
2018–2019 Critical MassFrontend Developer · Toronto
I rebuilt Nissan vehicle configurators in React on AEM.
2017–2018 AmazeFrontend Developer · London
I built Lexus and Toyota experiences on Sitecore, and wrote my first professional React on Toyota’s Takumi Cats.
2014–2017 DigitasLBiFrontend Developer · London
I built components for Project Helios, one platform for Nissan, Renault and Infiniti across Europe, all the way down to IE8.
2011–2015 Swansea UniversityB.A. (Hons) Creative Digital Media · 2:1
Where I started making things for screens.

03 · Capabilities

What I bring.

Frontend is my specialty. The platform work is why the things I build get to production quickly and stay fast once they’re there.

Specialty

The interface

I build interfaces that are obvious to use and easy to change later.

React
TypeScript
Next.js
Component architecture
Component libraries
Design systems
State management
Accessibility, WCAG AA–AAA
Responsive and cross-browser
Figma collaboration

Underneath

The machinery

I build the plumbing that gets the interface to production, quickly and without drama.

Node.js
GraphQL / Apollo
REST
Backend-for-frontend
OAuth
GitLab CI/CD
GitHub Actions
AWS / EKS
Docker
Terraform
Jest · RTL · Cypress
Grafana · CloudWatch · Splunk

Around it

The people part

I lead from inside the code, mentor, and turn half-defined problems into something a team can own.

Hands-on tech lead
Mentoring
Product, UX and backend partnership
Scrum and delivery, when needed
AI-assisted development, with review and CI gates

04 · Profile · Save data

The person holding the controller.

I’m direct and pragmatic, and happiest when there’s a useful prototype on the table. The rest is below.

RouteSwansea → Toronto
I’m British-born. I studied in Wales, worked in London, then moved to Toronto and swapped drizzle for actual winter.
PositionCentre
I play centre in Toronto United Flag Football. Every play starts with my snap. No pressure.
InventoryMagic: The Gathering
I collect Magic: The Gathering cards. The binder situation is under control. Mostly.
Head of securityFreya
My Rottweiler. Reports to no one. She’s in the career map if you find her.
LikesUseful prototypes
And chaotic problems that need calming down.
FeedbackDirect, both ways
I’d rather hear it straight, and I give it the same way.

05 · Contact

Press start.

If you’ve got an interface that’s grown teeth, a pipeline that takes a coffee break every build, or a problem nobody wants to own, I’d like to hear about it.

Message on LinkedIn GitHub TUFF Stats